In the modern era, people have a great love for a handy device called mobile so there has been noticed a great gap between the mobile users and desktop users with the inclination remains towards the mobiles.
Great love for mobile use has given birth to the need for mobile apps instead of websites which leads to the increased demand of the apps. Business ventures have noticed the need to use mobile channels effectively to attract customers.
Few companies with bigger sized pockets go for both mobile apps and websites but few are there that have to choose between both depending upon the cost, usability, features and targeted audience.
However, to approach even the potential customers mobile apps are preferred than the websites due to following strong reasons
Better personalization
In this buyers market, it is important to pay personal attention to each client. The tailored approach can make user experience delightful and with the mobile apps, it is quite easy to treat the users with a personalized experience.
The apps allow the users to set their preferences so companies can serve different users with different customized content.
Even the apps facilitate the ventures to track and observe the user engagement which can help them to offer personalized recommendations.
Ease of sending notification
Companies can easily send notifications through mobile apps with the two options to push or in-app notification. These notifications are a better way to get connected to users and communicate with them.
Mobile apps enable the companies to send instant and non-intrusive notifications which are the major reasons for the preference of apps.
Can make use of mobile device features
These apps deliver the great advantage of utilizing the features of a mobile along with the use of an app like camera, contact list, GPS, phone calls and contacts.
It can make the user experience delightful and interactive. Even users have to do less effort for filling forms due to the usage of device features within the app.
Ability to work offline
Apps enable the users even to work offline which is a major difference between the mobile app and website.
As the apps can allow the apps to use caching to load web pages even without the connection of the internet and there can be various features in the app that can be used offline for instance in the bank apps calculations, determining loan limit, tax calculation can be done offline.
Freedom for designing
There is no doubt that advancements in technology have given many designing options to web designers but still, the websites have to rely on browsers for most of the functioning but these restrictions are not in the mobile apps.
Hence the apps can be designed with a lot of designing options as per wish to facilitate the user like a tap, swipe, drag, pinch, hold and many more. These innovative functions can allow users to perform a task in a better way.
Branding experience
Due to freedom for designing and different features than the websites, mobile apps have the liberty to offer new branding experience to users. The company can customize and experiment with the innovative branding styles of apps.
Even the apps can be used to create a different brand for different products or services. And even these can allow users to customize their appearances as per their liking. For instance, the micro-sites provide unique brand experience to users than their parent sites
Users prefer to spend more time on apps
It has been observed that users spend 86% of their time on apps and remaining on websites. Even the average time for usage of the app is also increasing every year. For instance, users like to spend more time on gaming and social media apps.
Great stream for conversions
The prime objective for entering the online network is to convert the visitors into the clients so the mobile apps can do the same as they push the users into the funnel. Apps can even be used for both the top and bottom of the funnel users.
These apps are more targeted so they have higher conversion rates and even can be used to tap specific users into the funnel but the websites can reach a diverse audience that is less targeted.
Presence of brand
As the users have great love and passion for using mobile devices so they install the specific apps and access them regularly. Their regular encounter can become a branding exercise for mobile apps.
Even the app icons work as advertisement for the brand and work as innovative ad banners.
Even the installation and presence of the app on the user’s mobile device can make a huge difference to the perception of them about the company.
Work faster
A well designed appealing app can knock the door of users’ minds and can act faster than the websites. These apps store the data locally on the device so can get load earlier and work quicker whereas the websites store data on web servers so work a bit slower than apps.
Even faster working of apps can be justified technically as the websites use JavaScript code for their functioning but the apps have different frameworks that work almost 5 times faster than JavaScript code.
All these reasons are contributing to the preference of mobile apps than the websites for delightful user experience and promotion on the online presence of the company.
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